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Off road

Pressure

For reasons of safety and in order to optimise the life expectancy of any tire it is essential to ensure that it is correctly inflated at all times.  Running with correctly inflated tires in accordance with the tire manufacturer's recommendations also makes a significant contribution to straight-line and cornering handling, including under braking and at low speeds.  Running under-inflated tires can lead to premature wear and irreversible damage, and greatly increases the risk of tire creep or the possibilty of unseating the tire, even when using rim locks.

Off road tire pressure recommendations are only suitable for limited durations, speeds and loads on sealed high speed surfaces such as roads.  Increased tire pressures are advised for unavoidable road use, prolonged road use should be avoided altogether.  Air is gradually lost from tires, it is therefore essential to systematically check tire pressures before use.  After checking, remember to refit the valve cap, which along with the valve core itself, ensures an air-tight seal.

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Recommended pressures

These are the tire pressures recommended by Michelin depending on the terrain,
the weather conditions, the power of the bike, and the type of control:

MICHELIN Bib Mousse: Michelin's off-road solution to a puncture!

Invented by MICHELIN and intended for Cross Country, Rally, Enduro and MX use, Bib Mousse is:

  • Lighter than a reinforced tube, with a pressure equivalent to 0.9 bar (13psi), it eliminates the inconvenience of a puncture.
  • Designed exclusively for MICHELIN brand tires and for all terrain leisure use.

The maximum speed with a tire using MICHELIN Bib Mousse is 130kph (80mph). It carries the letters NHS (Not for Highway Service). Consequently, it should not be used on the public highway.

MICHELIN Bib Mousse should not be kept long term at temperatures above 30°C and it is best to avoid temperatures above 40°C altogether.

It can be used for a maximum of 6 months after fitting, however the lifespan of MICHELIN Bib Mousse varies considerably depending on the intensity of usage and the discipline practised. For example, it will be much shorter for Motocross than for Enduro.

Before a fast stage, we recommend you warm up the tire and the MICHELIN Bib Mousse progressively at a moderate speed.

Apply Michelin gel every time you put on or take off a MICHELIN Bib Mousse, both new and used, to prolong its life and avoid excessive overheating.

moto tyres bib mousse persp

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bib mousse guide

bib mousse guide

Handling and storage

Your tires should be kept somewhere ventilated, dry and temperate, out of direct sunlight and away from temperature extremes, all chemicals, and any solvent or hydrocarbon which might affect the rubber. They should also be kept well away from anything that might pierce the rubber (for instance sharp metal or wood) and away from direct heat or electrical charges.

Trial tip

The design of Trial tires makes them tricky to mount. You run the risk of breaking bead wires if you press too hard.  Carefully adhere to the fitting instructions for insertion of the rim hooks (lubricate, firmly hold the bead on the opposite side in the rim hollow - do not exert excessive force on the bead).  To inflate, position a rubber ring between the tire bead and rim or use a firmly tightened strap on the tire crown to enable initial pressurising.

Tire wear

The tread provides most of the tire's grip on the ground. With wear, the tire's grip decreases. So remember to regularly check your tires for signs of wear: visually check the depth of the tread and the uniformity of the wear. Tire pressure also has a direct impact on wear.

Two possible classifications for the same tire dimension

Careful! There are two classifications for the same tire dimension.

 

  • Old classification: Enduro, Desert, Range 12
  • New classification: Starcross, AC10, Trial Light and Xlight

For the Enduro, Desert, S12XC and M12XC ranges the size designation is based on the width of the tire measured at tread level.

For the Starcross, AC10 Trial Light and Xlight ranges, the size designation is based on the width of the tire measured at sidewall level.

A 130/70-19 Cross Competition S12XC corresponds to a 110/90-19 Starcross 5.

moto edito wording off road news events

wording off road

2020 Michelin Summer Promotion 

Dates: 6/27 – 7/6 

For a limited time, bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires and get up to a $150* Visa® Reward Card1 after online submission. Offer valid 6/27/20 – 7/6/20. 

Combined Purchases TotalingYour Reward 

$250.00 to $499.99$40 Visa® Reward Card 

$500.00 to $699.99$90 Visa® Reward Card ($70 Rebate + $20 Exceptional Savings) 

$700.00 to $999.99$120 Visa® Reward Card ($70 Rebate + $50 Exceptional Savings) 

$1,000.00 or more$150 Visa® Reward Card ($70 Rebate + $80 Exceptional Savings) 

Full Terms and Conditions 

* Offer valid for residents of the United States only who purchase from a participating dealer located in the fifty (50) United States, District of Columbia (“U.S.”) and U.S. territories (Puerto Rico, Guam and U.S. Virgin Islands) (“U.S.”). Purchase must be completed between 6/27/2020 and 7/6/2020. Limit of one (1) redemption request ($40, $90, $120 or $150 Visa® Reward Card) per household on combined purchases of two (2) to six (6) tires totaling $250.00 or more of new MICHELIN® passenger or light truck tires, BFGoodrich® passenger or light truck tires, the following MICHELIN® Motorcycle tires: MICHELIN® AC10®, MICHELIN® Anakee® Adventure, MICHELIN® Anakee® III, MICHELIN® Anakee® Wild, MICHELIN® City Pro, MICHELIN® Commander® II, MICHELIN® Commander® III Cruiser, MICHELIN® Commander® III Touring, MICHELIN® Desert Race, MICHELIN® Enduro Medium, MICHELIN® Enduro Xtrem®, MICHELIN® Pilot® Activ, MICHELIN® Pilot® Power, MICHELIN® Pilot® Power 2CT, MICHELIN® Pilot® Power 3, MICHELIN® Pilot® Road 2, MICHELIN® Pilot® Road 3, MICHELIN® Pilot® Road 4, MICHELIN® Pilot® Road 4 GT, MICHELIN® Pilot® Street, MICHELIN® Pilot® Street Radial, MICHELIN® Power 5, MICHELIN® Power Cup 2, MICHELIN® Power Cup Evo, MICHELIN® Power GP, MICHELIN® Power Performance Cup Medium, MICHELIN® Power Performance Cup Soft, MICHELIN® Power Performance Slick Medium, MICHELIN® Power Performance Slick Soft, MICHELIN® Power Rain, MICHELIN® Power RS, MICHELIN® Power Slick 2, MICHELIN® Power Super Moto, MICHELIN® Power Super Moto Rain, MICHELIN® Road 5, MICHELIN® Road 5 GT, MICHELIN® Road 5 Trail, MICHELIN® Scorcher® 11, MICHELIN® Scorcher® 21, MICHELIN® Scorcher® 31, MICHELIN® Scorcher® 32, MICHELIN® Scorcher® Sport, MICHELIN® StarCross® 5 Hard, MICHELIN® StarCross® 5 Medium, MICHELIN® StarCross® 5 Mini, MICHELIN® StarCross® 5 Sand, MICHELIN® StarCross® 5 Soft, MICHELIN® Starcross® MH3 – Mini, MICHELIN® Starcross® MS3 – Mini, MICHELIN® Trial Light, MICHELIN® Trial X Light Competition, the following MICHELIN® Scooter tires: MICHELIN® Bopper®, MICHELIN® City Grip, MICHELIN® City Grip 2, MICHELIN® Pilot® Road 4 Scooter, MICHELIN® Power Pure SC, MICHELIN® Reggae®, MICHELIN® S1, MICHELIN® S83®, the following BFGoodrich® UTV tires: BFGoodrich® Mud-Terrain T/A KM3 or the following MICHELIN® Bicycle tires: MICHELIN® Country, MICHELIN® Country Rock, MICHELIN® Country’J, MICHELIN® Cyclocross, MICHELIN® DH 22, MICHELIN® DH 34, MICHELIN® DH 34 Bike Park, MICHELIN® DH Mud, MICHELIN® Dynamic Classic, MICHELIN® Dynamic Sport, MICHELIN® E-Wild, MICHELIN® Force AM, MICHELIN® Force Enduro, MICHELIN® Force XC, MICHELIN® Jet XCR, MICHELIN® Lithion2, MICHELIN® Mud Enduro, MICHELIN® Power All Season, MICHELIN® Power Competition, MICHELIN® Power Cyclocross, MICHELIN® Power Cyclocross Tubular, MICHELIN®  Power Endurance, MICHELIN®  Power Gravel, MICHELIN® Power Protection +, MICHELIN® Power Road, MICHELIN® Power Road TLR, MICHELIN® Power Time Trail, MICHELIN®  PRO4, MICHELIN® PRO4 Endurance, MICHELIN® PRO4 Tubular, MICHELIN® Protek, MICHELIN® Protek Cross, MICHELIN® Protek Cross Max, MICHELIN® Protek Max, MICHELIN® Protek Urban, MICHELIN® Rock R2 Enduro, MICHELIN® Stargrip, MICHELIN®  Wild AM, MICHELIN® Wild Enduro, MICHELIN® Wild Rock’R. 

$40 Visa® Reward Card valid on combined purchases of two (2) to six (6) tires totaling $250.00 to $499.99 of new MICHELIN® passenger or light truck tires, BFGoodrich® passenger or light truck tires, the following MICHELIN® Motorcycle tires: MICHELIN® AC10®, MICHELIN® Anakee® Adventure, MICHELIN® Anakee® III, MICHELIN® Anakee® Wild, MICHELIN® City Pro, MICHELIN® Commander® II, MICHELIN® Commander® III Cruiser, MICHELIN® Commander® III Touring, MICHELIN® Desert Race, MICHELIN® Enduro Medium, MICHELIN® Enduro Xtrem®, MICHELIN® Pilot® Activ, MICHELIN® Pilot® Power, MICHELIN® Pilot® Power 2CT, MICHELIN® Pilot® Power 3, MICHELIN® Pilot® Road 2, MICHELIN® Pilot® Road 3, MICHELIN® Pilot® Road 4, MICHELIN® Pilot® Road 4 GT, MICHELIN® Pilot® Street, MICHELIN® Pilot® Street Radial, MICHELIN® Power 5, MICHELIN® Power Cup 2, MICHELIN® Power Cup Evo, MICHELIN® Power GP, MICHELIN® Power Performance Cup Medium, MICHELIN® Power Performance Cup Soft, MICHELIN® Power Performance Slick Medium, MICHELIN® Power Performance Slick Soft, MICHELIN® Power Rain, MICHELIN® Power RS, MICHELIN® Power Slick 2, MICHELIN® Power Super Moto, MICHELIN® Power Super Moto Rain, MICHELIN® Road 5, MICHELIN® Road 5 GT, MICHELIN® Road 5 Trail, MICHELIN® Scorcher® 11, MICHELIN® Scorcher® 21, MICHELIN® Scorcher® 31, MICHELIN® Scorcher® 32, MICHELIN® Scorcher® Sport, MICHELIN® StarCross® 5 Hard, MICHELIN® StarCross® 5 Medium, MICHELIN® StarCross® 5 Mini, MICHELIN® StarCross® 5 Sand, MICHELIN® StarCross® 5 Soft, MICHELIN® Starcross® MH3 – Mini, MICHELIN® Starcross® MS3 – Mini, MICHELIN® Trial Light, MICHELIN® Trial X Light Competition, the following MICHELIN® Scooter tires: MICHELIN® Bopper®, MICHELIN® City Grip, MICHELIN® City Grip 2, MICHELIN® Pilot® Road 4 Scooter, MICHELIN® Power Pure SC, MICHELIN® Reggae®, MICHELIN® S1, MICHELIN® S83®, the following BFGoodrich® UTV tires: BFGoodrich® Mud-Terrain T/A KM3 or the following MICHELIN® Bicycle tires: MICHELIN® Country, MICHELIN® Country Rock, MICHELIN® Country’J, MICHELIN® Cyclocross, MICHELIN® DH 22, MICHELIN® DH 34, MICHELIN® DH 34 Bike Park, MICHELIN® DH Mud, MICHELIN® Dynamic Classic, MICHELIN® Dynamic Sport, MICHELIN® E-Wild, MICHELIN® Force AM, MICHELIN® Force Enduro, MICHELIN® Force XC, MICHELIN® Jet XCR, MICHELIN® Lithion2, MICHELIN® Mud Enduro, MICHELIN® Power All Season, MICHELIN® Power Competition, MICHELIN® Power Cyclocross, MICHELIN® Power Cyclocross Tubular, MICHELIN®  Power Endurance, MICHELIN®  Power Gravel, MICHELIN® Power Protection +, MICHELIN® Power Road, MICHELIN® Power Road TLR, MICHELIN® Power Time Trail, MICHELIN®  PRO4, MICHELIN® PRO4 Endurance, MICHELIN® PRO4 Tubular, MICHELIN® Protek, MICHELIN® Protek Cross, MICHELIN® Protek Cross Max, MICHELIN® Protek Max, MICHELIN® Protek Urban, MICHELIN® Rock R2 Enduro, MICHELIN® Stargrip, MICHELIN®  Wild AM, MICHELIN® Wild Enduro, MICHELIN® Wild Rock’R.  

 

$90 Visa® Reward Card valid on combined purchases of two (2) to six (6) tires totaling $500.00 to $699.99 of new MICHELIN® passenger or light truck tires, BFGoodrich® passenger or light truck tires, the following MICHELIN® Motorcycle tires: MICHELIN® AC10®, MICHELIN® Anakee® Adventure, MICHELIN® Anakee® III, MICHELIN® Anakee® Wild, MICHELIN® City Pro, MICHELIN® Commander® II, MICHELIN® Commander® III Cruiser, MICHELIN® Commander® III Touring, MICHELIN® Desert Race, MICHELIN® Enduro Medium, MICHELIN® Enduro Xtrem®, MICHELIN® Pilot® Activ, MICHELIN® Pilot® Power, MICHELIN® Pilot® Power 2CT, MICHELIN® Pilot® Power 3, MICHELIN® Pilot® Road 2, MICHELIN® Pilot® Road 3, MICHELIN® Pilot® Road 4, MICHELIN® Pilot® Road 4 GT, MICHELIN® Pilot® Street, MICHELIN® Pilot® Street Radial, MICHELIN® Power 5, MICHELIN® Power Cup 2, MICHELIN® Power Cup Evo, MICHELIN® Power GP, MICHELIN® Power Performance Cup Medium, MICHELIN® Power Performance Cup Soft, MICHELIN® Power Performance Slick Medium, MICHELIN® Power Performance Slick Soft, MICHELIN® Power Rain, MICHELIN® Power RS, MICHELIN® Power Slick 2, MICHELIN® Power Super Moto, MICHELIN® Power Super Moto Rain, MICHELIN® Road 5, MICHELIN® Road 5 GT, MICHELIN® Road 5 Trail, MICHELIN® Scorcher® 11, MICHELIN® Scorcher® 21, MICHELIN® Scorcher® 31, MICHELIN® Scorcher® 32, MICHELIN® Scorcher® Sport, MICHELIN® StarCross® 5 Hard, MICHELIN® StarCross® 5 Medium, MICHELIN® StarCross® 5 Mini, MICHELIN® StarCross® 5 Sand, MICHELIN® StarCross® 5 Soft, MICHELIN® Starcross® MH3 – Mini, MICHELIN® Starcross® MS3 – Mini, MICHELIN® Trial Light, MICHELIN® Trial X Light Competition, the following MICHELIN® Scooter tires: MICHELIN® Bopper®, MICHELIN® City Grip, MICHELIN® City Grip 2, MICHELIN® Pilot® Road 4 Scooter, MICHELIN® Power Pure SC, MICHELIN® Reggae®, MICHELIN® S1, MICHELIN® S83®, the following BFGoodrich® UTV tires: BFGoodrich® Mud-Terrain T/A KM3 or the following MICHELIN® Bicycle tires: MICHELIN® Country, MICHELIN® Country Rock, MICHELIN® Country’J, MICHELIN® Cyclocross, MICHELIN® DH 22, MICHELIN® DH 34, MICHELIN® DH 34 Bike Park, MICHELIN® DH Mud, MICHELIN® Dynamic Classic, MICHELIN® Dynamic Sport, MICHELIN® E-Wild, MICHELIN® Force AM, MICHELIN® Force Enduro, MICHELIN® Force XC, MICHELIN® Jet XCR, MICHELIN® Lithion2, MICHELIN® Mud Enduro, MICHELIN® Power All Season, MICHELIN® Power Competition, MICHELIN® Power Cyclocross, MICHELIN® Power Cyclocross Tubular, MICHELIN®  Power Endurance, MICHELIN®  Power Gravel, MICHELIN® Power Protection +, MICHELIN® Power Road, MICHELIN® Power Road TLR, MICHELIN® Power Time Trail, MICHELIN®  PRO4, MICHELIN® PRO4 Endurance, MICHELIN® PRO4 Tubular, MICHELIN® Protek, MICHELIN® Protek Cross, MICHELIN® Protek Cross Max, MICHELIN® Protek Max, MICHELIN® Protek Urban, MICHELIN® Rock R2 Enduro, MICHELIN® Stargrip, MICHELIN®  Wild AM, MICHELIN® Wild Enduro, MICHELIN® Wild Rock’R.  

 

$120 Visa® Reward Card valid on combined purchases of two (2) to six (6) tires totaling $700.00 to $999.99 of new MICHELIN® passenger or light truck tires, BFGoodrich® passenger or light truck tires, the following MICHELIN® Motorcycle tires: MICHELIN® AC10®, MICHELIN® Anakee® Adventure, MICHELIN® Anakee® III, MICHELIN® Anakee® Wild, MICHELIN® City Pro, MICHELIN® Commander® II, MICHELIN® Commander® III Cruiser, MICHELIN® Commander® III Touring, MICHELIN® Desert Race, MICHELIN® Enduro Medium, MICHELIN® Enduro Xtrem®, MICHELIN® Pilot® Activ, MICHELIN® Pilot® Power, MICHELIN® Pilot® Power 2CT, MICHELIN® Pilot® Power 3, MICHELIN® Pilot® Road 2, MICHELIN® Pilot® Road 3, MICHELIN® Pilot® Road 4, MICHELIN® Pilot® Road 4 GT, MICHELIN® Pilot® Street, MICHELIN® Pilot® Street Radial, MICHELIN® Power 5, MICHELIN® Power Cup 2, MICHELIN® Power Cup Evo, MICHELIN® Power GP, MICHELIN® Power Performance Cup Medium, MICHELIN® Power Performance Cup Soft, MICHELIN® Power Performance Slick Medium, MICHELIN® Power Performance Slick Soft, MICHELIN® Power Rain, MICHELIN® Power RS, MICHELIN® Power Slick 2, MICHELIN® Power Super Moto, MICHELIN® Power Super Moto Rain, MICHELIN® Road 5, MICHELIN® Road 5 GT, MICHELIN® Road 5 Trail, MICHELIN® Scorcher® 11, MICHELIN® Scorcher® 21, MICHELIN® Scorcher® 31, MICHELIN® Scorcher® 32, MICHELIN® Scorcher® Sport, MICHELIN® StarCross® 5 Hard, MICHELIN® StarCross® 5 Medium, MICHELIN® StarCross® 5 Mini, MICHELIN® StarCross® 5 Sand, MICHELIN® StarCross® 5 Soft, MICHELIN® Starcross® MH3 – Mini, MICHELIN® Starcross® MS3 – Mini, MICHELIN® Trial Light, MICHELIN® Trial X Light Competition, the following MICHELIN® Scooter tires: MICHELIN® Bopper®, MICHELIN® City Grip, MICHELIN® City Grip 2, MICHELIN® Pilot® Road 4 Scooter, MICHELIN® Power Pure SC, MICHELIN® Reggae®, MICHELIN® S1, MICHELIN® S83®, the following BFGoodrich® UTV tires: BFGoodrich® Mud-Terrain T/A KM3 or the following MICHELIN® Bicycle tires: MICHELIN® Country, MICHELIN® Country Rock, MICHELIN® Country’J, MICHELIN® Cyclocross, MICHELIN® DH 22, MICHELIN® DH 34, MICHELIN® DH 34 Bike Park, MICHELIN® DH Mud, MICHELIN® Dynamic Classic, MICHELIN® Dynamic Sport, MICHELIN® E-Wild, MICHELIN® Force AM, MICHELIN® Force Enduro, MICHELIN® Force XC, MICHELIN® Jet XCR, MICHELIN® Lithion2, MICHELIN® Mud Enduro, MICHELIN® Power All Season, MICHELIN® Power Competition, MICHELIN® Power Cyclocross, MICHELIN® Power Cyclocross Tubular, MICHELIN®  Power Endurance, MICHELIN®  Power Gravel, MICHELIN® Power Protection +, MICHELIN® Power Road, MICHELIN® Power Road TLR, MICHELIN® Power Time Trail, MICHELIN®  PRO4, MICHELIN® PRO4 Endurance, MICHELIN® PRO4 Tubular, MICHELIN® Protek, MICHELIN® Protek Cross, MICHELIN® Protek Cross Max, MICHELIN® Protek Max, MICHELIN® Protek Urban, MICHELIN® Rock R2 Enduro, MICHELIN® Stargrip, MICHELIN®  Wild AM, MICHELIN® Wild Enduro, MICHELIN® Wild Rock’R.  

 

$150 Visa® Reward Card valid on combined purchases of two (2) to six (6) tires totaling $1,000.00 or more of new MICHELIN® passenger or light truck tires, BFGoodrich® passenger or light truck tires, the following MICHELIN® Motorcycle tires: MICHELIN® AC10®, MICHELIN® Anakee® Adventure, MICHELIN® Anakee® III, MICHELIN® Anakee® Wild, MICHELIN® City Pro, MICHELIN® Commander® II, MICHELIN® Commander® III Cruiser, MICHELIN® Commander® III Touring, MICHELIN® Desert Race, MICHELIN® Enduro Medium, MICHELIN® Enduro Xtrem®, MICHELIN® Pilot® Activ, MICHELIN® Pilot® Power, MICHELIN® Pilot® Power 2CT, MICHELIN® Pilot® Power 3, MICHELIN® Pilot® Road 2, MICHELIN® Pilot® Road 3, MICHELIN® Pilot® Road 4, MICHELIN® Pilot® Road 4 GT, MICHELIN® Pilot® Street, MICHELIN® Pilot® Street Radial, MICHELIN® Power 5, MICHELIN® Power Cup 2, MICHELIN® Power Cup Evo, MICHELIN® Power GP, MICHELIN® Power Performance Cup Medium, MICHELIN® Power Performance Cup Soft, MICHELIN® Power Performance Slick Medium, MICHELIN® Power Performance Slick Soft, MICHELIN® Power Rain, MICHELIN® Power RS, MICHELIN® Power Slick 2, MICHELIN® Power Super Moto, MICHELIN® Power Super Moto Rain, MICHELIN® Road 5, MICHELIN® Road 5 GT, MICHELIN® Road 5 Trail, MICHELIN® Scorcher® 11, MICHELIN® Scorcher® 21, MICHELIN® Scorcher® 31, MICHELIN® Scorcher® 32, MICHELIN® Scorcher® Sport, MICHELIN® StarCross® 5 Hard, MICHELIN® StarCross® 5 Medium, MICHELIN® StarCross® 5 Mini, MICHELIN® StarCross® 5 Sand, MICHELIN® StarCross® 5 Soft, MICHELIN® Starcross® MH3 – Mini, MICHELIN® Starcross® MS3 – Mini, MICHELIN® Trial Light, MICHELIN® Trial X Light Competition, the following MICHELIN® Scooter tires: MICHELIN® Bopper®, MICHELIN® City Grip, MICHELIN® City Grip 2, MICHELIN® Pilot® Road 4 Scooter, MICHELIN® Power Pure SC, MICHELIN® Reggae®, MICHELIN® S1, MICHELIN® S83®, the following BFGoodrich® UTV tires: BFGoodrich® Mud-Terrain T/A KM3 or the following MICHELIN® Bicycle tires: MICHELIN® Country, MICHELIN® Country Rock, MICHELIN® Country’J, MICHELIN® Cyclocross, MICHELIN® DH 22, MICHELIN® DH 34, MICHELIN® DH 34 Bike Park, MICHELIN® DH Mud, MICHELIN® Dynamic Classic, MICHELIN® Dynamic Sport, MICHELIN® E-Wild, MICHELIN® Force AM, MICHELIN® Force Enduro, MICHELIN® Force XC, MICHELIN® Jet XCR, MICHELIN® Lithion2, MICHELIN® Mud Enduro, MICHELIN® Power All Season, MICHELIN® Power Competition, MICHELIN® Power Cyclocross, MICHELIN® Power Cyclocross Tubular, MICHELIN®  Power Endurance, MICHELIN®  Power Gravel, MICHELIN® Power Protection +, MICHELIN® Power Road, MICHELIN® Power Road TLR, MICHELIN® Power Time Trail, MICHELIN®  PRO4, MICHELIN® PRO4 Endurance, MICHELIN® PRO4 Tubular, MICHELIN® Protek, MICHELIN® Protek Cross, MICHELIN® Protek Cross Max, MICHELIN® Protek Max, MICHELIN® Protek Urban, MICHELIN® Rock R2 Enduro, MICHELIN® Stargrip, MICHELIN®  Wild AM, MICHELIN® Wild Enduro, MICHELIN® Wild Rock’R.  

 

Must be at least 18 years of age or older at the time of purchase to be eligible. All requests must be received by 7/23/2020. Please allow four (4) to six (6) weeks for delivery of the $40, $90, $120 or $150 Visa® Reward Card via mail. Sales to Original Equipment manufacturers, fleets, wholesalers and business accounts and purchases for resale are not eligible for this promotion. Original Equipment tires DO NOT qualify. This offer is only valid on purchases from authorized and participating Michelin dealers and is not stackable with any other offer (example – If a consumer is eligible for $70 at a Club via a national promotion and they receive $70 off instantly, then no additional reimbursement is available). Cost of mounting, balancing, valve stems, applicable taxes, discounts applied at checkout from retailer, etc. are not included in determining the combined purchase amounts under this promotion.  In addition, purchases from any nonparticipating dealers are not eligible for this promotion. Tampering with, altering or falsifying purchase information constitutes fraud. All decisions made by Michelin (or its authorized representatives) relating to the validity of any submissions are final and binding. The promotion is subject to all federal, state and local laws and regulations. Michelin reserves the right to modify or discontinue this offer, products and/or services at any time for any reason. No cash refunds. Please retain copies of the materials you submit. All requests become the property of Michelin North America, Inc., and will not be returned. Michelin is not responsible for any lost, late, stolen, damaged, misdirected, incomplete, incorrect or illegible mail. No postage-due requests. For questions regarding this promotion, please call 1-866-212-9619 Monday through Friday between 8:00 a.m. and 8:00 p.m. ET. Please reference the 2020 Michelin Summer Promotion when calling. Offer may not be assigned, traded, sold or combined with any other Michelin offer. THIS OFFER IS NOT VALID WHERE PROHIBITED OR RESTRICTED BY LAW. 

 

Michelin Visa® Reward Card is issued by The Bancorp Bank pursuant to a license from Visa U.S.A. Inc. and can be used everywhere Visa debit cards are accepted. No cash access. The Bancorp Bank; Member FDIC. The Bancorp Bank does not endorse or sponsor and is not affiliated in any way with any product or service offered by Michelin. 

 

Copyright © 2020 Michelin North America, Inc. All rights reserved. 

 

 

 

 

 

 

 

 

 

For CRM Emails / Dealer Communication Emails / MM.com landing page 

Offer:  

Get a $40*, $90*, $120*, or $150* Visa® Reward Card1 after online submission when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. Offer valid 6/27/2020 – 7/6/2020.  

 

Disclaimer: 

* Reward Card eligibility is limited to tire purchases from participating dealers only. See redemption instructions handout for complete offer details. Offer expires 7/6/2020. Void where prohibited. 

Get a $40*, $90*, $120*, or $150* Visa® Reward Card1 after online submission when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. See redemption instructions handout for a full list of qualifying tires. 

 

1 Michelin Visa® Reward Card is issued by The Bancorp Bank pursuant to a license from Visa U.S.A. Inc. and can be used everywhere Visa debit cards are accepted. No cash access. The Bancorp Bank; Member FDIC. The Bancorp Bank does not endorse or sponsor and is not affiliated in any way with any product or service offered by Michelin. 

 

Copyright © 2020 Michelin North America, Inc. All rights reserved. 

 

 

Newspaper, Ad Modules, Quick Start, Promo Announcement Emails, InStore POP: 

Offer: 

Get a $40*, $90*, $120* or $150* Visa® Reward Card1 after online submission when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. Offer valid 6/27/2020 – 7/6/2020. 

 

Disclaimer: 

* Reward Card eligibility is limited to tire purchases from participating dealers only. See redemption instructions handout for complete offer details. Offer expires 7/6/2020. Void where prohibited. 

Get a $40*, $90*, $120* or $150* Visa® Reward Card1 after online submission when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. See redemption instructions handout for a full list of qualifying tires. 

 

1 Michelin Visa® Reward Card is issued by The Bancorp Bank pursuant to a license from Visa U.S.A. Inc. and can be used everywhere Visa debit cards are accepted. No cash access. The Bancorp Bank; Member FDIC. The Bancorp Bank does not endorse or sponsor and is not affiliated in any way with any product or service offered by Michelin. 

 

Copyright © 2020 Michelin North America, Inc. All rights reserved. 

 

Smaller Ad Modules and Quick Starts: 

Get a $40, $90, $120 or $150 Reward Card after online submission* when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. Offer valid 6/27/2020 – 7/6/2020. 

 

*See redemption instructions handout for complete offer details. Offer expires 7/6/2020. Void where prohibited. 

Copyright © 2020 Michelin North America, Inc. All rights reserved. 

 

Radio 

… between 6/27 and 7/6, get a $40, $90, $120 or $150 Reward Card after online submission when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires.  

See MichelinMan.com/promotion for complete details. Offer expires 7/6/2020. Void where prohibited.  

Copyright © 2020 Michelin North America, Inc. All rights reserved.  

 

Digital 

Web Banner / TV Static 

Get a $40, $90, $120 or $150 Reward Card after online submission* when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. Offer valid 6/27/2020 – 7/6/2020.   

*See MichelinMan.com/promotion for complete details. Offer expires 7/6/2020. Void where prohibited.  

Copyright © 2020 Michelin North America, Inc. All rights reserved 

 

Agency Asset 

Get a $40, $90, $120 or $150 Reward Card after online submission* when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. Offer valid 6/27/2020 – 7/6/2020. 

*Click for details.  

Copyright © 2020 Michelin North America, Inc. All rights reserved.  

 

Social Media 

Facebook Post Copy: 

Get a $40, $90, $120 or $150 Reward Card after online submission* when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. Offer valid 6/27 – 7/6/2020. 

*See MichelinMan.com/promotion for details. 

 

Twitter Post Copy: 

Get a $40, $90, $120 or $150 Reward Card with bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires.* 

 

Instagram Post Copy: 

Get a $40, $90, $120 or $150 Reward Card after online submission* when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. Offer valid 6/27 – 7/6/2020. 

*See link in bio for more details. 

 

Instagram Stories Copy: 

Get a $40, $90, $120 or $150 Reward Card after online submission* when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. Offer valid 6/27 – 7/6/2020. 

*Swipe up for details. 

 

 

 

 

Videos (Social and TV) 

:15  

Get a $40, $90, $120 or $150 Reward Card after online submission* when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® passenger and light truck tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. Offer valid 6/27 – 7/6/2020. 

*See redemption instructions handout or MichelinMan.com/promotion for complete details. Offer expires 7/6/2020. Void where prohibited.  

Copyright © 2020 Michelin North America, Inc. All rights reserved. 

 

:05 

Get a $40, $90, $120 or $150 Reward Card after online submission* when you bundle purchases of at least two (2) new MICHELIN® or BFGoodrich® tires, select MICHELIN® Motorcycle, Scooter and UTV tires or select MICHELIN® Bicycle tires. Offer valid 6/27 – 7/6/2020. 

*See redemption instructions handout or MichelinMan.com/promotion for complete details. Offer expires 7/6/2020. Void where prohibited.  

Copyright © 2020 Michelin North America, Inc. All rights reserved. 

 

 

 

 

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